Ruby's Diner to Close Seal Beach Pier Restaurant

The iconic 50s diner on the pier will close Jan. 10.

Ruby’s Diner on the Seal Beach Pier is going the way of poodle skirts and twenty-cent shakes.

The iconic restaurant will close its doors Jan. 10 after the 25 years of slinging burgers for beachgoers. After the restaurant’s owner and city officials failed to agree on new lease terms, the 50s era restaurant notified the city that it would no longer operate on the pier.

“We hate losing piers. We love piers – there aren’t that many of them,” said Tad Belshe, Ruby’s executive vice president of operations. “It’s been a pleasure. We love these beach communities and serving the public.”

The 30-year-old Newport Beach chain, which has restaurants on the Oceanside, Balboa and Huntington Beach piers has no plans for further closures, said Belshe. The company is planning to expand with new locations in Orange County and San Diego malls and a new quick-serve model, Belshe said. The decision to close in Seal Beach stems from failed lease agreement negotiations between the franchise partner and the city, Belshe said.

Ruby’s 10-year lease with the city expired in October, and the owner had hoped to extend the lease and renovate the restaurant, said Belshe. However, the city sought to open up the process to bids from other restaurateurs eager to open on the pier, he said. The Seal Beach Ruby’s owner decided not to operate and renovate in the face of such uncertainty, said Belshe.

“That’s business,” Belshe said. “From a Ruby’s standpoint, we have had a wonderful relationship with the city, and I think they are moving in a different direction where they want to get the best option available.”

"We'll just have to look for another option on the pier," said Mayor Gary Miller. 

Assistant City Manager Sean Crumby said he couldn’t speculate about Ruby’s reasons for leaving.

“We are in the process of moving forward with finding a restaurant for the end of the pier,” said Crumby. “We are just looking for the best fit for Seal Beach. Right now, we are looking at family restaurants.”

Restaurateurs looking to open shop at the end of the second largest wooden pier on the west coast can expect to shell out as much as $5,000 to 10,000 per month. Interested businesses should contact Crumby at 562-431-2527 x 1318.


Are you sorry to see Ruby's go? What would you want to see open in its stead?

Brenda Larson January 18, 2013 at 05:08 PM
I am very sad to see Ruby's go - I and my family have been coming - from Las Vegas, no less - to go there for years. You see, I am one of those horrible vacation renters that decends on Seal Beach every summer and Ruby's has always been our favorite place to go. I subscribe to the Sun and have been quite upset over lots that has been happening in the wonderful little town I've been planning to retire in when the time comes in a few years. I certainly hope things bounce back to the way they were a few short years ago - I really have my heart set on retiring there, but now that I cannot even vacation there I might just find a new shangrila.
formerSBer January 26, 2013 at 09:00 PM
It'll all be ok. Change is good...it's the essence of life. Get over yourselves...
John Crandall February 28, 2013 at 04:07 AM
Hey folks, It's John Crandall, Patch Reporter There's a possibility that Ruby's might return to the Pier. http://losalamitos.patch.com/articles/will-ruby-s-on-the-seal-beach-pier-be-replaced-by-ruby-s
S.A.P. March 07, 2013 at 04:53 PM
Oh, look, more complaining from Edgar! I could address every single one of YOUR erroneous complaints, but you have proven to be a delusional whiner, so I won't waste my time. If you hate Seal Beach SO MUCH, why don't you leave and never come back? I know why; then you wouldn't be able to partake in your favorite activity; complaining about Seal Beach!
The Beast ! June 07, 2013 at 06:56 AM
RUBY"S .............


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