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Sell Your Laguna Beach Home with Video Power

Realtor Hillary Caston reveals how a homemade video can help owners sell their Laguna Beach home.

With all the preparations they must undertake, owners play a huge part in selling their Laguna Beach home.  And now they have another part to play – in their own, homemade video.  Currently the rage, videos that feature sellers touting their home and neighborhood can fire up buyers beyond belief. Remember, your Laguna Beach property could be viewed by thousands, thanks to freeonline channels such as YouTube and Facebook. Clearly, videos are a selling force to be reckoned with.

Interested in selling your Laguna Beach home with video power? Here’s a set of simple guidelines to get you started.

Brevity is Gold. You’re not out to make a four hour theatrical masterpiece destined for Oscar eligibility. The fact is, your buying audience has an attention span topping out at around three minutes – not a second over. Therefore, it’s a real good idea to keep your production short and sweet.

Don’t Dwell. You might be in love with the collection of stainless steel appliances gleaming in your kitchen. But focusing on them for one-and-a-half minutes will prove tedious for most viewers. The key is showcasing only a handful of highlights so your video zips along at a brisk, buyer-friendly pace.

The Light Touch.  As anyone in the entertainment industry will tell you, lighting is crucial. A house imbued with cheerful sunlight sets an inviting mood buyers generally warm up to. And let’s face it, your home’s exquisite features and exhilarating roominess will stand out much better if illuminated. So open those drapes, and if necessary, load up on some extra lamps.

Sound Sense.  If you’re planning a spectacular musical track to rouse buyers into action, save it for your next action-adventure blockbuster. Tastes in music vary, and the wrong soundtrack can send buyers packing for the next property.

Do Some Horn-Tooting.  Creating a video is one occasion where humility is not encouraged. In fact, your unbridled enthusiasm for the home you’re selling should come across loud and clear. This is your opportunity to tap into major bragging rights. Exercise them to the fullest.  

Community Spotlight.  How does it feel to live in your neighborhood? What are the highpoints? Is there an all-important Starbucks within walking distance? Community character tremendously influences prospective buyers.

Creative Partnership. Invite your realtor to help prepare content for the video. After all, he or she is a dedicated partner in all other aspects of the real estate process. Why not in the lights-camera-action phase? Healthy collaborations have produced more than a few masterpieces throughout history. Yours could be the next.

Would you like to learn more about crafting a video for your Laguna Beach home for sale? Drop your questions into the comment box.

And be sure to contact the caring professionals at The Coastal Property Experts today to schedule your complimentary consultation.  We promise you’ll get what you want in the Laguna Beach real estate market…much sooner than you think.

The Coastal Property Experts

Transforming Integrity Into Results


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