Why Your Laguna Beach Home Isn’t Selling (And What You Can Do About It)

You hear the buzz everywhere you go. The Laguna Beach real estate market is rebounding. Homes are selling at a brisk pace again. So why isn’t your Laguna Beach home selling?

Chances are, you could be stymied by the four dreaded Real Estate Roadblocks. Fortunately, there are ways to take action against these impediments and create a powerful demand for your Laguna Beach property.

Real Estate Roadblocks and How to Get Through Them:

• Fat Asking Price – You just love your gorgeous Orange County home. So you’ve priced it as high as the moon. Are you kidding?  No matter how fast the market is moving, you still need to be realistic. An inflated price tag won’t even get financed. Banks match loan amounts to fair market appraisals, not owner opinion.

Action: Select a proven realtor who can gauge a healthy but realistic price for your property. The Coastal Property Experts will find your perfect price point and guarantee your home will be in escrow within 30 days, or they’ll forgo their commission.

• Stiff Competition – Is the marketplace crowded with homes in your price range?  This definitely cuts into demand for your house. Unfortunately, you can’t change the makeup of the marketplace. But you can improve your property’s appeal.

Action: Make sure your property is THE VERY BEST AND THE LEAST EXPENSIVE. There are certain magic numbers to aim for, depending on the market. For example, if competing homes are selling for $800,000, price yours at $699, 000 to generate multiple offers. From my experience, the house probably will sell for about $750,000 -- likely in fewer than two weeks. This tactic works better than reducing your selling price to a less-enticing $750,000, only to come away with $725,000.  The Coastal Property Experts believe it’s always better to get a home bidded up, than to take a price reduction.

• Code Red Condition – Most buyers are looking for a quick and easy move-in. If your Laguna Beach home screams ‘fix this and clean that’, it pays to listen. Unless you’d rather send buyers to that competing neighbor with the attitude and pristine cottage.

Action: Repaint the grimy walls. Fix the leaky faucet that’s dripping enough H2O to supply LakeSuperior. Basically, do anything and everything to make your home move-in ready.

• Location Challenge – Busy streets and other location challenges often prove to be buyer repellent. Since homes are not easy to relocate these days, you’ll have to consider alternative options.

Action: Draw attention away from location blemishes such as road noise. Putting high bushes in the backyard will absorb and muffle the noise, as will a beautiful fountain with cascading water. Indoors, install clad, double-paned doors to insulate against traffic sounds. Remember, investing a few hundred dollars in noise-reduction could translate to $10,000 in an improved asking price. To improve visual appeal, make sure the front of your house is brightened with colorful flowers in the eye-catching shades of red, yellow, and blue. When a buyer returns a second and third time, they’ll be so mesmerized by the home’s beauty, they’ll forget any of the flaws.

You definitely want The Coastal Property Experts in your corner. Our ‘smart marketing’ team utilizes an arsenal of trade secrets to stimulate demand, achieve the highest selling price, and get your home into escrow within 30 days -- guaranteed. Or we’ll forgo the commission.

Let us create the appeal that gets you the deal!

Contact The Coastal Property Experts

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