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Laguna Minister Slams Carl's Jr. for "Sex With a Hamburger" Ad

Model Kate Upton eats dinner, offends the easily offended.

Steve Arterburn, a self-described sex addiction expert—sure, call him a "sexpert"—and the founder of Laguna Beach-based , was apparently offended by the above Carl's Jr. TV commercial that premiered during last Sunday's Oscars and is currently flashing across a screen near you.

(Go ahead, click on the commercial, we'll wait.)

So offended, in fact, that he's demanding the burger chain yank it off the airwaves.

The ad shows Sports Illustrated swimsuit issue cover model Kate Upton crunching down on a new Southwest Patty Melt (mmmm, with jalapenos!). It's spicy, so naturally, Kate breaks a sweat. Pretty logical.

But no! Arterburn sees Upton "having sex with a hamburger," he tells KNX 1070's Mike Landa.

In a release on his ministry's website, Arterburn explained things further:

“The 30 second spot depicting Kate Upton in a drive-in simulating sexual satisfaction with a hamburger was demeaning to men with sexual integrity issues ... Men who struggle with sex addiction are slimed daily by provocative ads on television and other media ... Carl’s Jr. need to realize that sex addiction is a growing problem in America.”

Hmmm ... wonder if Arterburn knows there's an even longer version of the Upton ad featuring an extra scoop of lacy black stockings ...

The spot is merely the latest in a long line of sexually provocative ads Carl's has been using for years to snag the ever-coveted young-starving-dude demographic, so Arterburn is pretty late to the offend-o-rama. Where was he when Carl's was running the sexy Paris Hilton ad, or the sexy Padma Lakshmi ad, or the sexy Kim Kardashian ad, or the sexy Audrina Patridge ad?

(We've provided the above links to the spots as a public service. Go ahead, click on 'em, we'll be right here.)

Carl’s Jr. spokeswoman Beth Mansfield told KNX's Landa that the Upton ad "has received mostly positive feedback on social media and is intended specifically for 'young, hungry guys' ages 18 to 34. We don’t try to offend other groups or exclude other groups, but we just want to appeal and amuse this specific audience."

But what we really want to know is ... where is the outcry from the vegetarian community over the Upton commercial, and its gratuitous display of delicious meat devouring?

brenda March 06, 2012 at 07:17 PM
Why should we have to change the channel? The need to CHANGE THEIR STINKING THINKING....IN WHAT THE PUT ON THE TUBE. I HEARD ONE WOMEN SAY I DON'T WATCH TV ANYMORE BECAUSE IT IS EITHER MURDER OR SEX. ISN'T THAT A SICK WORLD?
brenda March 06, 2012 at 07:18 PM
HOW DARE YOU?
brenda March 06, 2012 at 07:19 PM
MORE SAND
brenda March 06, 2012 at 07:23 PM
SINCE WHEN IS IT JUST ABOUT THE MEN? I HOPE TH ERE IS NO FAMILY THAT GOES WITH YOU....WHERE ARE THE "GOOD MEN?" WHO HAS ANY VALUES?
brenda March 06, 2012 at 07:26 PM
I WOULD RATHER HAVE HIS JUDGMENTS THAN THE OF THE ABOVE...SOMEDAY YOU WILL SEE THAT HE IS NOT A FREAK WHEN GOD STARTS WORKING ON YOUR MIND, YOUNG LAD AND YOU VIEWS WILL BE CHANGED AS HIS WAS.
brenda March 06, 2012 at 07:30 PM
TAKING A STAND AGAINST THIS KIND OF AD WAS A VERY MANLY THING HE DID AND STANDING FOR THE FAMILY IMAGE DESERVES.....A MEDAL.NOT MANY HAVE THIS KIND OF A BACKBONE. MANY SAY "OH PLEASE LET US BE REBELLIOUS AND DO MY OWN THING"
brenda March 06, 2012 at 07:36 PM
SUCH A RASH HARSH JUDGMENT....NOT AT ALL TRUE. THE HAMBURGER AS HAS A LOT TO DO WITH HIS CONVICTION....WISHING MORE MEN HAD SOME KIND OF CONVICTION....IT WOULD BE A BREATH OF FRESH AIR....THANKS.
brenda March 06, 2012 at 07:38 PM
AND IT MAY SURPRISE YOU TOO.
brenda March 06, 2012 at 07:54 PM
THE HAMBURGER AD STINKS...LIKE A ROTTEN HAMBURGER...THAT SAYS IT ALL.
Bo Bo March 06, 2012 at 09:16 PM
If God did not want the ad on tv he would of stopped. It is God's way.................
Bo Bo March 06, 2012 at 09:21 PM
Brenda I worship the lowly hamburger.... but only with pickle and fries. I am a man born in God's likeness. I am not lowly as you say. It is God's will to let the hamburger ad survive. just sayin'
T.Spayede March 07, 2012 at 03:48 AM
...Speaking of junk 'bonds' - What if C(K?)arl next did a blond lightly 'strapped' to the hood of a car going in a CJ drive-thru ? That'd be cool, esp. if you were in Jr.Hi...(afterall, it appears, by "L'rie -", above, that such ads could only be offensive if one is gay...and there implies one group (so far) ok to offend...). "Tho," there IS nuthing wrong with ethics, morality - they kind of help society stay grounded (not necessaroily a burger refererence). Doesn't mean one is a 'fascist' to draw some lines now and then...(duuhh!) "Or", for others, we could just put Playbuoy in school libraries and classrooms("...for the articles...", and 'burger' ads), so that those who want kids to read instead of tv don't have to be offended...??/ left out... "Or", have the ad fellows (no offense "Odd Fellows") put a little piece of freedom together for our lip-balming and assorted product-purchasing pre-teen and teen sisters, daughters, babysitters, ?, that has some chippendales dood in a speedo hacky-sackyn some revalonish object... Naw,,,we shouldn't ASK for any restraint, for the kids and the ladies...That would make us 'intolerant'...(sheeesh)
Proudmommy March 07, 2012 at 06:12 AM
I'm sorry this is just gross women these days have to uphold all the crap that comes on tv makes women feel horrible about them self because in reality a women in a relationship does not look like all these women on tv I have two children and I sure don't look like that, society these days makes it sooo hard for a REAL woman to even look good to a man because they r placing sexy women on tv I sure don't want my daughter to feel that way because society says that's how women should look this should be take off air all together I think this ad is bs
Beth Moore March 07, 2012 at 06:18 AM
He's already "on the map." The man has written multiple books, is currently working on his doctorate, hosts conferences throughout the U.S., has his own radio talk show.... the list goes on and on. How about doing some research before you post ignorant comments? This wasn't done as a publicity stunt, it was done to stand up for the rights of innocent children who don't have a voice and are already oversexed by all of the garbage on tv.
Proudmommy March 07, 2012 at 06:33 AM
Plus ther is no monitoring children with tv I just watch the puss and boots movie, it's supost to be a children's movie and it has sex written all over it,,,,
Joker Joe March 08, 2012 at 06:06 PM
-The Surest Sign That Intelligent Life Exists Elsewhere In the Universe Is The Fact That It Has Never Tried To Contact Us.
Joker Joe March 08, 2012 at 06:16 PM
Spay If that commercial takes root, plz email me IMMEDIATELY!!
Joker Joe March 12, 2012 at 05:21 PM
brenda What about those girls being exploited in the Ms. Fountain Valley pageant....???? Oh dear! Your not in Kansas any more Brenda.
greene fur March 15, 2012 at 02:25 AM
Just happen to catch this ad on GMA, while I was tardling along this am!! (morning, latish)...Did not know this timepoint demograffic picked up traffic for the apparent Jr HighSchooler (above ref) to '34' sloppy girl burger group...Thought they'd be workin at post, or at least perkin on their californiamission diorama for their school's Mz. Applefetch. As we wimmin would say, tis a bit hard to flip any channel away from this dribble, if yu have your hands full and your expecting to see the next exercise technique or stromboli recipe comin' up between that ferengi Geo. Steponallofus' ears... I dunno, maybe these burger admen are trolling for teaching moments for how youngladies are sposed to act...thinking such is a furtile oddience? (terrubble approach) Shameless direction for respect of girls who should begetting some, to have to see this; they should be more valued so the limits arnt always stretching fems into near tartdom. Not a wonder moms above have some concern. Even the oft misunderstood billygoat would think such cheesiness pressed around remnants of his bovine friends (purportedly...) is less than proper for higher thinking humankind.
Joker Joe March 15, 2012 at 03:36 PM
greenie Send me sum of what u r smoking......
Joker Joe March 15, 2012 at 03:38 PM
2 children will put u outa the game. I take it more are also on the way????
Joker Joe March 15, 2012 at 03:39 PM
Isn't that how u conceived da chillin'.... with S E X???? Very bad example for da kids!!!
greene fur March 17, 2012 at 03:19 AM
Aaah, Mon s'wer Bo...No smoke ( n'mirrors neither) -- Actually: tis/twas the sweet combo of goat milk and wheatgerm being imbibed...easily consumed from a darkgreen wine bottle...or jellyjar,,,age dependent of course; shaken, not stirred. Yu could even whipup some y'self without any assist ( - elegant creaminess, some firm tannins, and a hint of redwood...). Also, Such edibleness, above, is much mo appropo for young ladies and respectful beaus than the backseat crawdaddling over the slamwich exhibited by Miss Shearshanks Polka-Dontas, and promo'd by the overdaft adstaff at CurlFry Jr.s there. Say Amen to the moms o this country and the jobs made evah mo difficult, daybyday...slippery commercial by commercial...
Whitney Schmidt February 06, 2013 at 08:40 PM
We don't even recognize right from wrong anymore , may God have mercy on us. I'm only 21 and this is very clear to me.
Joker Joe February 06, 2013 at 08:53 PM
Whitney Gay is the way.
Whitney Schmidt February 07, 2013 at 02:17 AM
William, some people who I love dearly are gay, Whitney
Joker Joe February 07, 2013 at 04:19 PM
And the point being???
Dan Avery February 07, 2013 at 05:59 PM
The point being, she knows a sarcastic comment from a homophobic mouth-breather when she sees it. Duh! Bet you'd step in a bear trap if you ever ventured into the Northern woods.
T.Spayede February 10, 2013 at 04:54 PM
Trouble is, we do know the difference, and unfortunately, 'wrong' requires less thinking and, stupidly, sells. Welcome to commerce without character. Mercy is less needed... with self discipline.
Dan Avery February 11, 2013 at 04:24 AM
"Welcome to commerce without character. " And Capitalism developed a soul when?

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