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Electric Vehicles Take Charge in Laguna Beach

The Laguna Beach City Council formally activates the city's first electric vehicle charging stations.

The air was charged with excitement on Tuesday in the northeast parking lot at Forest and Broadway in Laguna Beach. Two dozen people watched as Noah Rosen, 13, approached a ceremonial ribbon, which was tied between two new electric vehicle charging stations. 

Mayor Toni Iseman said, "Here's to a healthy environment and progress."

After they watched Rosen cut the ribbon, members of the crowd cheered and whooped with joy. On hand at the opening ceremony were electric vehicle drivers and industry specialists, government leaders, residents and interested citizens.

"This is a really great day, and I’m so happy to see so many people here," said Iseman. "How many of you rode here in an electric vehicle?"

Applause and shouts were heard from the audience after Iseman asked the question.

"Congratulations on being cutting edge," she continued. "We’re delighted to have charging stations here. For those of you who don’t live in Laguna, you have a really good reason to come here."

The two ChargePoint charging stations cost $36,000. $15,000 was received by the City of Laguna Beach from a U. S. Department of Energy grant and the remainder was paid for by the City.

To create the two charging stations, several companies worked closely with the City of Laguna Beach. These companies included Charge Harbor, Coulomb Technologies and the Linc Group (ABM Company). Linc EnergyHub Vice President Ken Sapp, Charge Harbor President Ryan Grady and Coulomb Technologies Western Region Director Michael Jones were all in attendance at the station inauguration.

Several electric vehicle owners were on hand to celebrate the opening of the two stations. They drove their Nissan LEAFS, Tesla ROADSTERS, NEV's (Neighborhood Electric Vehicles), a BMW MINI E, and Chevrolet VOLTS to the commission ceremony.

Toni Iseman commended people for making the stations possible. 

"There are a number of faces in this crowd," said Iseman, "that have pushed us forward and made sure we do the right thing ... Tom Osborne, Chris Perlitz and Les Miklosy. This wouldn’t have happened without the City Council. There are two council members here ... Verna Rollinger and Jane Egly."

There are various levels of credit cards that can be used at the charging stations. At this time, the charging is free. Laguna Beach is offering free parking and free charging for four hours for electric vehicles.

"I want to thank the City of Laguna Beach and all of you," said Michael Jones. "This is so exciting for me to see so many people in so many cars. This is a day long awaited. As far as our charging stations go, our ChargePoint family is basically a part of the Department of Energy grant project that we received last year. It’s a $37 million project to put in 5,000 stations across the United States."

Jones said, "We’re partnered with Ford, GM and Smart on working with this. This project couldn’t have been done without the work of Charge Harbor, who did a lot of the administrative work with the City and getting the grant stations processed."

"The Linc Group," said Jones, "has done just a fantastic job getting the installation of these stations moving. I want to thank you all. We’re changing the world and building a sustainable industry here. And that’s what this is all about. It’s about local energy production and local jobs."

Jones told the audience members that there are still stations available through the grant program. He encouraged them to host a station by visiting chargepointamerica.com.

Jones said, "Sign up and help us out in building a fueling infrastructure that’s going to reduce our dependencies on foreign oil and create jobs that we need here locally."

"Coloumb was founded," said Jones, "because we saw electricity as a fuel and it needed a control application level to make it all happen so you could, as a driver, find a station, know whether or not it’s in use, and potentially be able to reserve it either through your car or your phone. This is a great way to go when you realize you’re spending $4,000 a year on fuel, and you could spend $400 instead."

Ryan Grady said, "Today is just wonderful for both the plug-in community and the City of Laguna Beach, because what plug-in drivers always tell me is that we need to open up south Orange County. Particularly, they want to be able to go to Laguna Beach."

"That’s what these two charging stations do," Grady continued. "All of the electric vehicles that are here in Orange County will for the first time be able to drive here and enjoy the City of Laguna Beach. That means for all of us in Orange County, we can visit the best beaches around, the best restaurants around, and the best shopping around."

Grady said, "The way that plug-in drivers I know really catalyze this process is to use these stations as often as possible."

"Our goal is to help make these programs successful," said Ken Sapp. "It goes from having the willingness to install them here and then helping with the outreach to the community. It’s becoming very real. It’s very cool, and as an Orange County resident and a business leader here, I’m really proud of you for taking this step. Thank you for letting us be a part of it."

"Hopefully this is the beginning of a big thing," said Will Holoman. "This is drawing people in to use local businesses and to come to the festivals, the Pageant of the Masters, to visit the beach. These stations are designed to bring the people in as well as serve the local people here because a lot of these electric vehicle owners are here in town."

Nissan LEAF owner Lisa Rosen said, "I wanted to drive electric and this is the next generation. I’ve been a part of the electric car group since the mid-'90s. There have been a lot of ups and downs, but things are looking up now."

Noah Rosen's mother, Bree Burgess Rosen, owns a Nissan LEAF.

"The LEAF is fast," said Rosen. "I’m in the honeymoon stage. I feel smug every time I  go past a gas station. I feel good about driving it, but honestly, the best thing about it is how affordable it is."

Rosen said, "We figured it’s costing about a penny a mile to drive, and I was driving an SUV that cost 38 cents a mile. Also, the LEAF passed the Costco test, meaning I can go shopping at Costco and buy everything and it fits in the car."

Noah Rosen, 13, said, "I didn’t think this day would come this soon. We had the first Nissan LEAF in Orange County. Then it really started picking up, because now I think there are 9 LEAFS in Laguna Beach alone."

"I knew the City would put in [a charging station]," said Noah Rosen, "just because it’s really efficient in Laguna with all the Priuses. But I suspected it would be probably a year, not this soon."

 

 

 

 

 

 

 

 

 

 

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Patrick Fetzer May 16, 2013 at 01:21 pm
I don't think it was a mistake. The City is leading by example. Keeping sidewalks clean andRead More unbroken from roots....there are LOTS of trees around. Its not there aren't. Besides, who's to say they won't later plant Olive trees or something that won't jack up the sidewalks and take away views!
Stan Jacobs May 16, 2013 at 11:52 am
Laguna changed for the worst when residents who loved Laguna were, over time, displaced by those whoRead More love themselves.
Joanne Sutch May 15, 2013 at 02:11 pm
There is certainly a case, Rich, for buckling sidewalks and safety (which is what City CouncilRead More claimed...along with a $300,000. payout for slip and falls over the past 5 years.) That being said, there are other far less drastic measures that could (and should have been taken years ago). The ficus trees in front of the old persian rug store were not a mistake, they were a request by the new tenants who are trying to "historically" recreate the old building. I'd like to know what trees were "historically" there. They certainly were not New Zealand Christmas trees ( the City's planned on replacement tree.) I object to the City selecting the trees, as there seems to be a "patchwork quilt" effect that is happening. Just like the main entrance to Laguna, we need a new, well thought-out, hammered out tree plan. We also need the City to fund and maintain our trees, which has been sorely lacking (due to budget and lack of any importance being placed on them). I wonder what else we're going to find out re: what other payouts we've been making for other things. (For instance, how much have we paid out for people being hit in the crosswalks? I'll bet that it's a lot more than $300k in 5 years. If not, I'd be pleasantly surprised. ) Perhaps our City officials should be more up front with us about this kind of information, as well as about budget matters. That transparency seems to be missing in the last year or two. If I'm not mistaken, the $ in our capital budget for improving and repair/replacing some of the street end banisters is being re-routed for the beginning funding of the parking garage on Broadway and Forest. Know that more trees are in peril, so, in addition to blogging, everyone please take a moment to express your concerns to each of our council members and our city manager via e-mail or personally. They don't even seem to think that these tree removals deserve to be on the City Council Meeting Agendas (or at least not until the 12th hour). Thanks.
ms.sc. May 14, 2013 at 05:06 am
Wow! There are some hungry, imaginative "sales people" out there! And the ego's behindRead More their "gypsy wagon beliefs" is costly to fools who part with their bank accounts only because of their grief of a loved one has not progressed thru the stages of grief. I wonder what "tonic" is next out of a "psychic's" circus tent? Sick.
El Toro Resident May 14, 2013 at 12:49 am
Thanks Louie, I was just having fun with you.
Louie Wilson May 12, 2013 at 08:01 pm
You guys are a riot. You seem to want to debate me on the subject matter when all I did was complainRead More that the article that Rich wrote is badly written. We're not discussing mediumship; we're discussing bad journalism. Rich doesn't seem to understand why I think what he wrote is unfair. I guess it's his prejudice against the subjects that is blinding him. If an Orange County surgeon left a scalpel in a patient's body, would he write an article about that surgeon and start off by saying: "Well, it's been a bad week for surgeons."?
elizabeth May 10, 2013 at 08:39 am
Ya apasado un mes de la muerte de mi padrastro alberto casique solo espero q la persona q causo suRead More muerte page el abernos quitado a un hombre tan trabajador y respetuoso y alegre estrano mucho llegar y que mediga "todo bien" descansa en paz Alberto.
Eric Garcia April 13, 2013 at 04:59 pm
Hi diana lynn im juniors brother and told me he couldnt log in into the account anymore his numberRead More is 7147243020 thank you
Diana Lynn April 12, 2013 at 02:17 am
Dear Junior, I'm so sorry for your loss. It seems that Armando was a really wonderful person.Read More Everything I've read about him is just awesome. If you are comfortable with contacting me, I know someone that has some information about this tragedy and would like to share what they can with you and his family. Again, I'm so sorry for the loss to your family.
Joanne Sutch April 14, 2013 at 12:35 pm
Everyone, please e-mail all of our council members and city manager with your opinions. Things getRead More changed when their e-mail is flooded. Then, show up at the next City Council and voice your concerns. While your at it, take a look at the downtown plan that is being implemented as we speak, and the trees we'll be losing. There must be a better way!
Joanne Sutch April 13, 2013 at 10:45 pm
It's heartening to hear so many concerned and fiscally responsible Lagunans. I, too, am concernedRead More and would like more time and information before agreeing to dig. Did you know that Councilwoman Iseman has an alternate plan, using the tennis courts as part of the parking. Instead of a 29' parking structure hers would be an 18'foot structure, with additional parking across PCh at the tennis courts. I want to hear more about her plan before committing $38 million+ to this project. As we speak, the 10-year capital plan is being revised to accomodate $5 million for the next 2 years for this project. I would like to know what is being wait-listed for this project. Who suddenly deemed this Laguna's #1 concern? I urge everyone to immediately: 1) go to the next City Council meeting and voice your concerns and 2) e-mail each and every council member and our city manager. Be heard. No offense, but I want more than our Council and City Manager determining such life-changing moves in Laguna. Remember-they are constrained by governmental constrictions (eg: the low-bidder on projects). We have a superior community and deserve top notch planners, builders, etc. As for the people in town, I totally commiserate. However, know that the next 3-5 years will be an absolute nightmare with this work. One of our biggest parking problems nowadays is construction vehicles and also construction workers own private vehicle parking.
Laguna Streets April 9, 2013 at 01:50 am
Mark: There are dozens of alternatives to the automobile, you can find some of them posted atRead More LagunaStreets. There are even more outside the bubble of Laguna, municipalities are adopting alternative mobility plans all over the US and Europe. The resistance to alternative mobility comes from city hall, from community leaders who stubbornly refuse to consider new ideas and acknowledge success in other communities. They don't even listen to professional advice they paid for. I parked my car in the garage in 2006, have not driven it since. I live and work in Laguna and live on "top of the hill", I regularly reach any point in Laguna - most frequently by bicycle, often by scooter or bus. The health benefit from riding a bicycle around Laguna should be obvious.