World of Earth Footwear has hundreds of styles of Earth shoes, sneakers and sandals with a new design that helps posture and strengthens the core body muscles as you walk. The soles of the shoes are designed higher than the heels so that your body stands at a 3.7-degree incline. Negative heel technology with an arch support and foam cushioning make this lightweight shoe a healthy, comfortable workout for the body. There are a few rules to follow when first trying Earth Footwear, including the ten-second rule that suggests you take short steps and follow the prescribed break-in period. When first trying these shoes on, customers feel the sensation of leaning back - this is normal. The shoe design will straighten the head and roll the shoulders back while helping to activate muscles used during the normal act of walking. World of Earth is located in the district of Laguna Beach and has an attentive staff that will fit each customer for the proper size and help with selections of shoes and sandals.